Market Research Companies - An Overview

Market Research Companies - An Overview

Most large to big businesses have their own market research teams. These groups not only conduct research themselves, however most frequently outsource the requests to specialised companies. Within the UK alone there are well over 250 market analysis corporations, some working in small niche markets. This article focusses on a number of the most well known market research companies that operate across the globe.


is a global advertising research firm and a part of The Nielsen Company. One of ACNielsen's finest known creations is the Nielsen scores, which measure television, radio and newspaper audiences of their respective media markets. One other market research instrument is Homescan the place sample members track and report all grocery and retail purchases, allowing buying patterns to be associated to household demographics.

One of the most frequent used products is Retail Measurement, a tool that gives continuous tracking of product sales to consumers, based mostly on data gathered on the retail level-of-sale (EPOS data)

Other well known ACN Companies are BASES, Nielsen Shopper, Nielsen Enterprise Media and Nielsen Online.

Forrester Research is an unbiased technology and market research company that provides its clients with advice about technology's impact on enterprise and consumers. It gives a variety of companies including syndicated research on technology, quantitative market analysis on client technology adoption and enterprise IT spending, analysis-based mostly consulting and advisory services. On its website you will discover a wide range of free research, options to be alerted on new performed analysis as well as of the shelf surveys.

GfK SE is a worldwide market analysis organisation offering services in 5 business divisions: Customized Analysis, Retail and Technology, Shopper Tracking, Media and Healthcare. The Customized Analysis sector provides info and consulting providers for operational and strategic marketing decisions. Retailer POS data is the source for the Retail and Technology sector. The sector provides shoppers with information and consulting companies primarily based on retail data from continuous surveys and analyses of sales of technical shopper goods and companies in the retail sector. The Media Sector delivers data providers on range, intensity and nature of media usage and acceptance. The data supply for the Media sector stems from the media (point of media).

Ipsos MORI is the second largest survey analysis organisation within the UK. The organisation has a freely available archive of opinion polls and public attitude analysis from 1970 onwards, including traits on its UK website. Ipsos MORI's Social Analysis Institute works extensively for UK authorities and public providers, looking at public attitudes to key public companies which formed a key part of the UK Government's domestic agenda in 1997-2005. Social policy, and points similar to id, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work. The company also specialises in Media, Loyalty and Marketing and Advertising Research.

Mintel International Group Ltd is a privately owned, London-primarily based market research firm. Mintel databases, evaluation, and forecasts are accessible only to subscribing clients and to students in collaborating college libraries. A few of its products are: Mintel Magnificence Innovation (displays mass media beauty introductions), Mintel Comperemedia (tracks direct mail and print advertising), Mintel Food & Drink (combines 5 products to deliver actionable market intelligence) and Mintel Menu Insights (tracks gadgets on US restaurant menus). Mintel is mostly known for its reports, which are revealed on-line and comprise consumer analysis and analysis.

SymphonyIRI Group (previously Data Assets, Inc.) is a market analysis firm which gives clients with consumer, shopper, and retail market intelligence and evaluation focused on the consumer packaged goods (CPG) industry forecast. They provide companies within the following areas: Market Content (Retail tracking data, comfort store tracking data and consumer panel-based mostly data), Predictive Analytics (Decomposition of the drivers of present business trends and simulation of the effects of modifications on future model plans), Enterprise Performance Management Software (Tools to help quicker evaluation of market content) and Skilled Services / Consulting.

WPP is is the world's largest communications services group by way of revenue. Kantar, based mostly in London, was founded in 1993 because the Market Research, Information and Consultancy Division of WPP. It is a network of 13 specialist corporations, together with:

Research Worldwide specialises in qualitative and quantitative custom market research. It has expertise in most main sectors, particularly consumer packaged goods, retail, new media, financial companies, energy and utilities, technology, the postal sector and telecommunications.

Millward Brown supplies qualitative, quantitative and consulting services with respect to brands, advertising communications, media and marketing effectiveness. Millward Brown works throughout a range of industries and classes, including brand strategy and experience, artistic development and campaign evaluation, consumer wants and values, media planning and strategy, return on investment (ROI) and forecasting, and funding administration, model valuation and analytics by its MB Optimor unit. Within the UK, Millward Brown currently compiles the Music and Video Charts on behalf of The Official Charts Company.

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